Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets

• Other Authors: Pires, Paulo Botelho (Editor), Santos, José Duarte (Editor), Sousa, Bruno Barbosa (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: 1st ed. 2025.
• Series: Tourism on the Verge
• Subjects: Sustainable tourism > Marketing.; Telemarketing.; Internet marketing.; Management.; elektronické knihy; electronic books
• ISBN: 9783031885822; 9783031885815
• ISSN: 2366-262X
• Physical Description: 1 online zdroj

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical fou...