Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets

• Other Authors: Pires, Paulo Botelho (Editor), Santos, José Duarte (Editor), Sousa, Bruno Barbosa (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: 1st ed. 2025.
• Series: Tourism on the Verge
• Subjects: cestovní ruch; marketing cestovního ruchu; internetový marketing; obsahový marketing; tourism; tourism marketing; Internet marketing; content marketing; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9783031885822; 9783031885815
• ISSN: 2366-262X
• Physical Description: 1 online zdroj