Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact

• Main Authors: Kröger, Jens (Author), Marx, Stefanie (Author)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2025.
• Edition: 1st ed. 2025.
• Series: Future of Business and Finance
• Subjects: strategický marketing; marketing; marketingový management; strategic marketing; marketing management; elektronické knihy; monografie; příručky; electronic books; monographs; handbooks and manuals
• ISBN: 9783658475109; 9783658475093
• ISSN: 2662-2475
• Physical Description: 1 online zdroj