How people buy online : the psychology behind consumer behaviour

• Main Author: Gupta, Seema (Author)
• Format: Electronic eBook
• Language: English
• Published: Thousand Oaks, California : SAGE Publishing, [2021]
• Edition: 1st edition.
• Subjects: Internet marketing.; Marketing > Psychological aspects.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9789354793066; 9789353887537
• DOI: 10.4135/9789354793066
• Physical Description: 1 online zdroj (258 stran) : ilustrace

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex tha...