Global business and marketing strategy : integrative workbook of exercises and case studies

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Bibliographic Details
Main Authors	Cawman, Mark William (Author, Editor), Fine-Skalnik, Patricia (Author, Editor)
Format	Book
Language	English
Published	San Diego : Cognella, [2025]
Edition	First edition
Subjects	mezinárodní podnikání mezinárodní marketing marketingový management globalizace international business international marketing marketing management globalization učebnice textbooks
ISBN	979-8-8233-0297-5
Physical Description	xvii, 399 stran : ilustrace ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658/CAWMAN,M.W.

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