Sustainability in marketing practice : strategies for industry 4.0

• Other Authors: Chattopadhyay, Subrata (Economist) (Editor), Chawla, Udit (Editor)
• Format: Electronic eBook
• Language: English
• Published: Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press, 2025.
• Edition: First edition.
• Subjects: Green marketing.; Industry 4.0.; Consumption (Economics) > Environmental aspects.; Social responsibility of business.; elektronické knihy; electronic books
• ISBN: 9781032668123; 9781003829027; 9781003828921; 9781774915882
• Physical Description: 1 online zdroj.

"Consumers prefer businesses that support sustainability, which is no longer a secret. This volume delves into the nuts-and-bolts of sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. This comprehensive resource, Sustainab...