Basic marketing research : customer insights and managerial action

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Bibliographic Details
Main Authors Brown, Tom J. (Author), Suter, Tracy A. (Author), Churchill, Gilbert A. (Author)
Format Book
LanguageEnglish
Published Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2024]
Edition10th edition
Subjects
marketingový výzkum
marketing research
učebnice
textbooks
ISBN978-0-357-90184-7
Physical Descriptionxvii, 334 stran : ilustrace (převážně barevné) ; 28 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/BROWN,T.J.

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