Basic marketing research : customer insights and managerial action

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Bibliographic Details
Main Authors: Brown, Tom J. (Author), Suter, Tracy A. (Author), Churchill, Gilbert A. (Author)
Format: Book
Language: English
Published: Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2024]
Edition: 10th edition
Subjects:
marketingový výzkum
marketing research
učebnice
textbooks
ISBN: 978-0-357-90184-7
Physical Description: xvii, 334 stran : ilustrace (převážně barevné) ; 28 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BROWN,T.J.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/BROWN,T.J.

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