Marketing analytics : a practical guide to improving consumer insights using data techniques

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Bibliographic Details
Main Author	Grigsby, Mike (Author)
Format	Book
Language	English
Published	London : KoganPage, 2023
Edition	Third edition
Subjects	marketing marketingový výzkum spotřebitelské chování sběr dat analýza dat marketingový management marketing research consumer behavior data collection data analysis marketing management příručky handbooks and manuals
ISBN	978-1-3986-0819-1
Physical Description	xi, 322 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/GRIGSBY,M.

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