Holdings: Marketing analytics :

Marketing analytics : a practical guide to improving consumer insights using data techniques

Saved in:

Bibliographic Details
Main Author:	Grigsby, Mike (Author)
Format:	Book
Language:	English
Published:	London : KoganPage, 2023
Edition:	Third edition
Subjects:	marketing marketingový výzkum spotřebitelské chování sběr dat analýza dat marketingový management marketing research consumer behavior data collection data analysis marketing management příručky handbooks and manuals
ISBN:	978-1-3986-0819-1
Physical Description:	xi, 322 stran : ilustrace ; 24 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan Place a Hold	Description Location	FaME	Call Number	339.138/GRIGSBY,M.

Status	Description	Location	Call Number
Long term loan Place a Hold		FaME	339.138/GRIGSBY,M.