Digital media and innovation : management and design strategies in communication

• Main Author: Gershon, Richard A., (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Edition: Second edition.
• Series: Media management and economics series
• Subjects: digitální média; masmédia; umělá inteligence; sociální sítě; strategický management; digital media; mass media; artificial intelligence; social networks; strategic planning; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781003294375; 9781003860341; 9781003860396; 9781032278476; 9781032278469
• Physical Description: 1 online zdroj.