Pricing and revenue optimization

• Main Author: Phillips, Robert L. 1955- (Author)
• Format: eBook
• Language: English
• Published: Stanford, California : Stanford Business Books, [2021]
• Edition: Second edition.
• Subjects: Pricing.; Revenue management.; Electronic books.; elektronické knihy; electronic books
• ISBN: 9781503614260; 9781503610002
• Physical Description: 1 online zdroj (xiii, 456 stran) : ilustrace

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...