Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications

• Other Authors: Sigala, Marianna, (Editor), Rahimi, Roya, 1982- (Editor), Thelwall, Mike, (Editor)
• Format: eBook
• Language: English
• Published: Singapore : Springer, [2019]
• Subjects: Tourism > Technological innovations.; Hospitality industry > Technological innovations.; Big data.; elektronické knihy; electronic books
• ISBN: 9789811363399; 9789811363405; 9789811363412; 9789811363382
• Physical Description: 1 online zdroj

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to...