Marketing 6.0 : the future is immersive

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format	Book
Language	English
Published	Hoboken, New Jersey : Wiley, [2024]
Subjects	marketing digitální technologie internetové sociální sítě rozšířená realita virtuální realita internetový marketing digital technologies Internet social networks augmented reality virtual reality Internet marketing kolektivní monografie collective monographs
ISBN	978-1-119-83521-9
Physical Description	vii, 247 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 01.09.2026	More Information	Location FMC	Call Number 339.138/KOTLER,P.