Social marketing and advertising in the age of social media

• Other Authors: Parker, Lukas, 1977- (Editor), Brennan, Linda, 1961- (Editor)
• Format: eBook
• Language: English
• Published: Cheltenham, Gloucestershire : Northampton, Massachusettts : Edward Elgar Publishing Limited, [2020]
• Series: New Horizons in Marketing Series
• Subjects: internetová reklama; sociální sítě; sociální marketing; internetový marketing; Internet advertising; social networks; social marketing; Internet marketing; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781786434678; 9781786434661
• Physical Description: 1 online zdroj (xii, 180 stran)