Psychological ownership and consumer behavior

• Other Authors: Peck, Joann, (Editor), Shu, Suzanne B., (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2018]
• Subjects: Consumer behavior.; Psychology > Economic aspects.; Social psychology.; elektronické knihy; electronic books
• ISBN: 9783319771588; 9783319771571
• Physical Description: 1 online zdroj (XXII, 263 stran) : ilustrace.

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is &...