Marketing communications : integrating online and offline, customer engagement and digital technologies

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Bibliographic Details
Main Authors	Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format	Book
Language	English
Published	London ; New York ; New Delhi : KoganPage, 2024
Edition	Eighth edition
Subjects	marketingová komunikace communication in marketing učebnice textbooks
ISBN	978-1-3986-1171-9
Physical Description	xxi, 730 stran : barevné ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan – Due: 07.01.2026	More Information	Location Study room - 3rd floor	Call Number 339.138/SMITH,P.R.

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