Holdings: Marketing communications :

Marketing communications : integrating online and offline, customer engagement and digital technologies

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Bibliographic Details
Main Authors:	Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format:	Book
Language:	English
Published:	London ; New York ; New Delhi : KoganPage, 2024
Edition:	Eighth edition
Subjects:	marketingová komunikace communication in marketing učebnice textbooks
ISBN:	978-1-3986-1171-9
Physical Description:	xxi, 730 stran : barevné ilustrace ; 25 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/SMITH,P.R.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/SMITH,P.R.