Holdings: Fashion brand management :

Fashion brand management : plan, scale and market a successful fashion business

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Bibliographic Details
Main Author:	Lowe, Alison (Author)
Format:	Book
Language:	English
Published:	London ; New York, NY : Kogan Page, 2023
Edition:	First published
Subjects:	módní průmysl spotřebitelské chování řízení značky marketing fashion industry consumer behavior brand management učebnice případové studie textbooks case studies
ISBN:	978-1-3986-0900-6
Physical Description:	xiii, 304 stran : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	687/LOWE,A.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	687/LOWE,A.