Fashion brand management : plan, scale and market a successful fashion business

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Bibliographic Details
Main Author	Lowe, Alison (Author)
Format	Book
Language	English
Published	London ; New York, NY : Kogan Page, 2023
Edition	First published
Subjects	módní průmysl spotřebitelské chování řízení značky marketing fashion industry consumer behavior brand management učebnice případové studie textbooks case studies
ISBN	978-1-3986-0900-6
Physical Description	xiii, 304 stran : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 687/LOWE,A.
Status 30 days	More Information	Location Open access collection	Call Number 687/LOWE,A.