Marketing communications

• Main Author: Eagle, Lynne, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
• Edition: Second edition.
• Subjects: marketingová komunikace; reklama a propagace; internetový marketing; communication in marketing; advertising; Internet marketing; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9781003089292; 9781000176513; 9781000176582; 9781000176650; 9781138331822; 9780429447044
• Physical Description: 1 online zdroj (xvi, 401 stran) : ilustrace