Hey whipple, squeeze this : the classic guide to creating great advertising

• Main Author: Sullivan, Luke, (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2022]
• Subjects: Advertising copy.; elektronické knihy; electronic books
• ISBN: 9781119819738; 9781119819691
• Physical Description: 1 online zdroj

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional...