Holdings: Marketing management

Marketing management

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Chernev, Alexander (Author)
Format:	Book
Language:	English
Published:	Harlow, England : London ; New York ; Boston ; San Fracisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong King ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2022]
Edition:	Sixteenth edition, global edition
Subjects:	marketingový management marketing management učebnice vysokých škol textbooks (higher)
ISBN:	978-1-292-40481-3
Physical Description:	605 stran : barevné ilustrace ; 28 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/KOTLER,P.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/KOTLER,P.