Marketing management

Saved in:

Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Chernev, Alexander (Author)
Format	Book
Language	English
Published	Harlow, England : London ; New York ; Boston ; San Fracisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong King ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2022]
Edition	Sixteenth edition, global edition
Subjects	marketingový management marketing management učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-40481-3
Physical Description	605 stran : barevné ilustrace ; 28 cm

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KOTLER,P.