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Bibliographic Details
Main Authors	Hackley, Christopher E. (Author), Tiwsakul, Rungpaka (Author)
Format	Book
Language	English
Published	Los Angeles ; London ; New Delhi ; Singapore ; Washington D.C. ; Melbourne : SAGE, 2021
Edition	5th edition
Subjects	reklama a propagace strategický marketing obchodní značky marketingová komunikace internetová reklama advertising strategic marketing brand name products communication in marketing Internet advertising učebnice případové studie textbooks case studies
ISBN	978-1-5297-1850-8
Physical Description	xiv, 404 stran : barevné ilustrace ; 23 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/HACKLEY,CH.E.