Telling the Design Story

• Main Author: Huber, Amy, (Author)
• Format: eBook
• Language: English
• Published: Abingdon : Routledge, 2017.
• Subjects: Design services > Marketing; Design.
• ISBN: 9781315226132; 9780415785532; 9780415785549
• Physical Description: 1 online resource (258 pages)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex; designers are working from more sources and can struggle with how to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers how to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing and speaking for impact, to creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter-by-chapter exercises, project briefs, and useful guides, this is an essential resource for students and practicing designers alike. No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview No extract of this content is available for preview