Marketing communications : a European perspective

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Bibliographic Details
Main Authors	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format	Book
Language	English
Published	Harlow : Pearson Education Limited, 2021
Edition	Seventh edition
Subjects	marketing marketingová komunikace communication in marketing Evropa Europe učebnice textbooks
ISBN	978-1-292-32789-1
Physical Description	xiv, 566 stran : ilustrace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PELSMACKER,P.

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