Holdings: Marketing communications :

Marketing communications : a European perspective

Saved in:

Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format:	Book
Language:	English
Published:	Harlow : Pearson Education Limited, 2021
Edition:	Seventh edition
Subjects:	marketing marketingová komunikace communication in marketing Evropa Europe učebnice textbooks
ISBN:	978-1-292-32789-1
Physical Description:	xiv, 566 stran : ilustrace

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/PELSMACKER,P.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/PELSMACKER,P.