The influencer industry : the quest for authenticity on social media

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...

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Bibliographic Details
Main Author Hund, Emily (Author)
Format Book
LanguageEnglish
Published Princeton, New Jersey : Princeton University Press, [2023]
Subjects
sociální média > ekonomické aspekty
internetový marketing
marketingová komunikace
vliv médií
social media > economic activities
Internet marketing
communication in marketing
media influence
monografie
monographs
ISBN978-0-691-23102-0
Physical Descriptionxiii, 218 stran : ilustrace ; 25 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 316.6/HUND,E.

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