Social marketing : principles and practice for delivering global change

• Main Authors: Hastings, Gerard (Professor), (Author), Domegan, Christine, (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2023.
• Edition: Fourth edition.
• Subjects: sociální marketing; lidské chování; social marketing; human behavior; elektronické knihy; učebnice; případové studie; electronic books; textbooks; case studies
• ISBN: 9781003200086; 9781000847901; 9781000847864; 9781032059662; 9781032059679
• Physical Description: 1 online zdroj