Social marketing : principles and practice for delivering global change
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe....
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Main Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
London :
Routledge,
2023.
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Edition: | Fourth edition. |
Subjects: | |
ISBN: | 9781003200086 9781000847901 9781000847864 9781032059662 9781032059679 |
Physical Description: | 1 online zdroj |
Online Access:
Online Resources