Ethical branding and marketing : cases and lessons
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...
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Other Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
New York, NY :
Routledge,
2019.
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Series: | Routledge advances in management and business studies
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Subjects: | |
ISBN: | 9780429442520 9780429809330 9780429809347 9780429809323 9781138337275 |
Physical Description: | 1 online zdroj. |
Online Access:
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