Ethical branding and marketing : cases and lessons

• Other Authors: Gringarten, Hagai, (Editor), Fernández-Calienes, Raúl, (Editor)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2019.
• Series: Routledge advances in management and business studies
• Subjects: Marketing > Moral and ethical aspects.; Branding (Marketing) > Moral and ethical aspects.; elektronické knihy; electronic books
• ISBN: 9780429442520; 9780429809330; 9780429809347; 9780429809323; 9781138337275
• Physical Description: 1 online zdroj.

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...