Strategický marketing : strategie a trendy

Příručka shrnuje základní informace o podstatě, základních rysech a trendech strategického marketingu.

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Bibliographic Details
Main Authors: Jakubíková, Dagmar, 1948- (Author), Janeček, Petr (Author)
Format: Book
Language: Czech
Published: Praha : Grada Publishing, 2023
Edition: 3. přepracované a rozšířené vydání
Series: Expert (Grada)
Subjects:
strategický marketing
strategic marketing
monografie
monographs
ISBN: 978-80-271-3722-0
Physical Description: 428 stran : ilustrace ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Study room UH Call Number 339.138/JAKUBÍKOVÁ,D.
Status
In house loan 		Description

Location
 Study room UH Call Number 339.138/JAKUBÍKOVÁ,D.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/JAKUBÍKOVÁ,D.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/JAKUBÍKOVÁ,D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/JAKUBÍKOVÁ,D.

Status Description Location Call Number
30 days Study room UH 339.138/JAKUBÍKOVÁ,D.
In house loan Study room UH 339.138/JAKUBÍKOVÁ,D.
30 days Open access collection 339.138/JAKUBÍKOVÁ,D.
30 days Open access collection 339.138/JAKUBÍKOVÁ,D.
In house loan Study room - 3rd floor 339.138/JAKUBÍKOVÁ,D.

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