Generation Z marketing and management in tourism and hospitality : the future of the industry

• Other Authors: Stylos, Nikolaos (Editor), Rahimi, Roya, 1982- (Editor), Okumus, Bendegul (Editor), Williams, Sarah (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2021]
• Subjects: cestovní ruch; management cestovního ruchu; generace Z; tourism; tourism management; generation Z; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9783030706951; 9783030706944
• Physical Description: 1 online zdroj (350 stran)