Generation Z marketing and management in tourism and hospitality : the future of the industry

• Other Authors: Stylos, Nikolaos, (Editor), Rahimi, Roya, 1982- (Editor), Okumus, Bendegul, (Editor), Williams, Sarah, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2021]
• Subjects: Tourism > Vocational guidance.; elektronické knihy; electronic books
• ISBN: 9783030706951; 9783030706944
• Physical Description: 1 online zdroj (350 stran)

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key a...