Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically

• Main Authors: Stürze, Sascha (Author), Hoyer, Markus (Chief operating officer) (Author), Righetti, Claudio, 1966- (Author), Rasztar, Matthias, 1965- (Author)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden, Germany : Springer, 2022.
• Series: Management for professionals,
• Subjects: marketing; internetový marketing; strategický marketing; marketingový management; zpracování dat; Internet marketing; strategic marketing; marketing management; data processing; elektronické knihy; kolektivní monografie; electronic books; collective monographs
• ISBN: 9783658380533; 9783658380526
• ISSN: 2192-810X
• Physical Description: 1 online zdroj (xvii, 115 stran) : ilustrace.