Travel writing for tourism and city branding : urban place writing methodologies

• Main Authors: Mansfield, Charlie (Author), Potočnik Topler, Jasna (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2022.
• Subjects: cestovní ruch; marketing cestovního ruchu; marketing destinací; obsahový marketing; řízení značky; tourism; tourism marketing; destination marketing; content marketing; brand management; travel writing; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781000817676; 9781000817683; 9781003178781; 9781032014722; 9781032014692
• Physical Description: 1 online zdroj