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Travel writing for tourism and city branding : urban place writing methodologies

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Bibliographic Details
Main Authors Mansfield, Charlie (Author), Potočnik Topler, Jasna (Author)
Format eBook
LanguageEnglish
Published London : Routledge, 2022.
Subjects
cestovní ruch
marketing cestovního ruchu
marketing destinací
obsahový marketing
řízení značky
tourism
tourism marketing
destination marketing
content marketing
brand management
travel writing
elektronické knihy
monografie
electronic books
monographs
Online AccessFull text
ISBN9781000817676
9781000817683
9781003178781
9781032014722
9781032014692
Physical Description1 online zdroj

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