Marketing to the aging population : strategies and tools for companies in various industries

• Main Author: Moschis, George P., 1944- (Author)
• Format: eBook
• Language: English
• Published: Cham : Springer, [2022]
• Series: Management for professionals.
• Subjects: řízení vztahů se zákazníky; senioři; cílený marketing; spotřebitelské chování; psychologie prodeje; customer relationship management; older people; target marketing; consumer behavior; psychology of selling; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9783031130977; 9783031130960
• Physical Description: 1 online zdroj (xv, 345 stran) : ilustrace.