Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing

• Other Authors: Semerádová, Tereza, 1989- (Editor), Weinlich, Petr, 1976- (Editor)
• Format: eBook
• Language: English
• Published: Cham : Springer, [2022]
• Series: Contributions to management science.
• Subjects: elektronický obchod; internetový marketing; obsahový marketing; konkurenceschopnost; strategický management; electronic commerce; Internet marketing; content marketing; competitiveness; strategic planning; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9783030931315; 9783030931308
• Physical Description: 1 online zdroj : ilustrace.