Brand management in a co-creation perspective : communication as constitutive of brands

• Main Author: Hansen, Heidi (Author)
• Format: eBook
• Language: English
• Published: London ; New York, NY : Routledge, Taylor & Francis Group, 2021.
• Series: Routledge studies in marketing
• Subjects: řízení značky; marketingový management; obchodní značky; brand management; marketing management; brand name products; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781000410587; 9781003050100; 9781000410617; 9780367504892; 9780367504977
• Physical Description: 1 online zdroj.