Brand management in a co-creation perspective : communication as constitutive of brands

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Bibliographic Details
Main Author	Hansen, Heidi (Author)
Format	Electronic eBook
Language	English
Published	London ; New York, NY : Routledge, Taylor & Francis Group, 2021.
Series	Routledge studies in marketing
Subjects	řízení značky marketingový management obchodní značky brand management marketing management brand name products elektronické knihy monografie electronic books monographs
Online Access	Full text
ISBN	9781000410587 9781003050100 9781000410617 9780367504892 9780367504977
Physical Description	1 online zdroj.

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