Strategic brand management in higher education
"University branding has increased substantially, due to demands on universities to enroll greater numbers of students, rising tuition fees, the proliferation of courses, the growing "internationalization" of universities, financial pressures and reliance on income from foreign studen...
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Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2019.
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Series: | Routledge studies in marketing.
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Subjects: | |
ISBN: | 9780429639432 9780429029301 9780429636264 9780429642609 9780367139421 |
Physical Description: | 1 online zdroj (xvi, 276 stran) |
Online Access:
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