Strategic brand management in higher education

• Other Authors: Nguyen, Bang (Editor), Melewar, T. C. (Editor), Hemsley-Brown, Jane, 1950- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2019.
• Series: Routledge studies in marketing.
• Subjects: řízení značky; strategický management; vysoké školy > Velká Británie; marketingový management; brand management; strategic planning; universities and colleges > Great Britain; marketing management; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9780429639432; 9780429029301; 9780429636264; 9780429642609; 9780367139421
• Physical Description: 1 online zdroj (xvi, 276 stran)