Strategic brand management in higher education

• Other Authors: Nguyen, Bang, (Editor), Melewar, T. C., (Editor), Hemsley-Brown, Jane, 1950- (Editor)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2019.
• Series: Routledge studies in marketing.
• Subjects: Universities and colleges > Great Britain > Marketing.; Branding (Marketing) > Great Britain.; Business and education > Great Britain.; College publicity > Great Britain.; Great Britain.; elektronické knihy; electronic books
• ISBN: 9780429639432; 9780429029301; 9780429636264; 9780429642609; 9780367139421
• Physical Description: 1 online zdroj (xvi, 276 stran)

"University branding has increased substantially, due to demands on universities to enroll greater numbers of students, rising tuition fees, the proliferation of courses, the growing "internationalization" of universities, financial pressures and reliance on income from foreign studen...