Hospitality marketing : principles and practice

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Bibliographic Details
Main Authors	Gursoy, Dogan (Author), Bowie, David, 1951- (Author), Buttle, Francis (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2023
Edition	Fourth edition
Subjects	cestovní ruch marketing cestovního ruchu marketing destinací management cestovního ruchu marketingová komunikace hotelnictví marketingový management tourism tourism marketing destination marketing tourism management communication in marketing hotel-keeping marketing management kolektivní monografie collective monographs
ISBN	978-1-032-03026-5 978-1-032-03036-4
Physical Description	xvi, 402 stran

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 338/GURSOY,D.