Holdings: Advertising media planning :

Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors:	Kelley, Larry D., 1955- (Author), Sheehan, Kim, 1958- (Author), Dobia, Lisa (Author), Koranda, David E. (Author), Jugenheimer, Donald W., 1943- (Author)
Format:	Book
Language:	English
Published:	New York ; London : Routledge, Taylor & Francis Group, 2023
Edition:	Fifth edition
Subjects:	reklamní média obchodní značky řízení značky advertising media brand name products brand management příručky handbooks, manuals, etc
ISBN:	978-1-032-19215-4
Physical Description:	ix, 301 stran : ilustrace ; 25 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/KELLEY,L.D.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/KELLEY,L.D.