Digital marketing fundamentals : from strategy to ROI

• Main Authors: Visser, Marjolein (Author), Sikkenga, Berend (Author), Berry, Mike, 1958- (Author)
• Format: Book
• Language: English
• Published: Groningen ; London : Noordhoff : Routledge, 2021
• Edition: Second edition
• Subjects: internetový marketing; sociální média; investice; marketing; Internet marketing; social media; investments; učebnice; textbooks
• ISBN: 978-90-01-74984-2; 978-1-032-06741-4; 978-1-003-20365-0
• Physical Description: 649 stran : ilustrace

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international exa...