Marketing countries, places, and place-associated brands : identity and image

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Bibliographic Details
Other Authors	Papadopoulos, N. G. 1946- (Editor), Cleveland, Mark, 1969- (Editor)
Format	Book
Language	English
Published	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2022
Subjects	teritoriální marketing regional marketing branding (marketing) kolektivní monografie collective monographs
ISBN	978-1-0353-0680-0
Physical Description	xix, 366 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MARKETING

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