Handbook of research on identity theory in marketing

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Bibliographic Details
Other Authors	Reed II, Americus (Editor), Forehand, Mark (Editor)
Format	Book
Language	English
Published	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2021
Subjects	marketing > psychologické aspekty identita spotřebitelé marketing > psychological aspects identity consumers branding (marketing) příručky kolektivní monografie handbooks and manuals collective monographs
ISBN	978-1-80088-949-1
Physical Description	xiv, 483 stran : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/HANDBOOK