Holdings: Handbook of research on identity theory in marketing

Handbook of research on identity theory in marketing

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Bibliographic Details
Other Authors:	Reed II, Americus (Editor), Forehand, Mark (Editor)
Format:	Book
Language:	English
Published:	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2021
Subjects:	marketing > psychologické aspekty identita spotřebitelé marketing > psychological aspects identity consumers branding (marketing) příručky kolektivní monografie handbooks and manuals collective monographs
ISBN:	978-1-80088-949-1
Physical Description:	xiv, 483 stran : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/HANDBOOK

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/HANDBOOK