Contemporary issues in luxury brand management

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Bibliographic Details
Other Authors	Studente, Sylvie (Editor), Cattaneo, Eleonora (Editor)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2023
Subjects	obchodní značky řízení značky marketingový management luxusní zboží brand name products brand management marketing management luxuries sborníky papers of several authors
ISBN	978-0-367-85930-5
Physical Description	xv, 162 stran : ilustrace ; 25 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/CONTEMPORARY

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