B2B customer engagement strategy : an introduction to managing customer experience

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Bibliographic Details
Main Author	Prior, Daniel D. (Author)
Format	Book
Language	English
Published	Cham : Palgrave Macmillan, [2023]
Subjects	řízení vztahů se zákazníky průmyslový marketing strategický marketing customer relationship management industrial marketing strategic marketing učebnice textbooks
ISBN	978-3-031-23408-8
Physical Description	xv, 226 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PRIOR,D.D.

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