Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists

• Main Authors: Syam, Niladri 1964-, Kaul, Rajeeve, (Author)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Publishing, 2021.
• Edition: First edition.
• Subjects: umělá inteligence; strojové učení; prodej; zpracování dat; marketing; artificial intelligence; machine learning; selling; data processing; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781800438804; 9781800438828; 9781800438811
• Physical Description: 1 online zdroj (225 stran)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.- Resumé vydavatel