Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

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Bibliographic Details
Main Authors: Syam, Niladri 1964-, Kaul, Rajeeve, (Author)
Format: eBook
Language: English
Published: Bingley : Emerald Publishing, 2021.
Edition: First edition.
Subjects:
umělá inteligence
strojové učení
prodej
zpracování dat
marketing
artificial intelligence
machine learning
selling
data processing
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781800438804
9781800438828
9781800438811
Physical Description: 1 online zdroj (225 stran)

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Table of contents

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100 1 |a Syam, Niladri  |q (Niladri B.),  |d 1964- 
245 1 0 |a Machine learning and artificial intelligence in marketing and sales :  |b essential reference for practitioners and data scientists /  |c by Niladri Syam, Rajeeve Kaul. 
250 |a First edition. 
264 1 |a Bingley :  |b Emerald Publishing,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online zdroj (225 stran) 
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520 |a Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.- Resumé vydavatel 
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650 0 7 |a strojové učení  |7 ph126143  |2 czenas 
650 0 7 |a prodej  |7 ph115885  |2 czenas 
650 0 7 |a zpracování dat  |7 ph127675  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 9 |a artificial intelligence  |7 eczenas 
650 0 9 |a machine learning  |7 eczenas 
650 0 9 |a selling  |7 eczenas 
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650 0 9 |a marketing  |7 eczenas 
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655 7 |a monografie   |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Kaul, Rajeeve,  |e author. 
776 0 8 |i Print version:  |a Syam, Niladri.  |t Machine Learning and Artificial Intelligence in Marketing and Sales : Essential Reference for Practitioners and Data Scientists.  |d Bingley : Emerald Publishing Limited, ©2021  |z 9781800438811 
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