New perspectives on critical marketing and consumer society

• Other Authors: Ritch, Elaine L., (Editor), McColl, Julie, (Editor)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Publishing, 2021.
• Edition: First edition.
• Subjects: spotřebitelské chování; individuální spotřeba; inovace; marketing; consumer behavior; consumption (economics); innovations; elektronické knihy; kolektivní monografie; electronic books; collective monographs
• ISBN: 9781839095542; 9781839095566; 9781839095573
• Physical Description: 1 online zdroj (xviii, 225 stran) : ilustrace

"Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer S...